I’m frequently surprised by the answer to this simple question. For several years I’ve been asking telecoms and media leaders how they research their market, expecting answers to focus on interpretation and analysis. More often than not, the response is more direct…

“I seem to spend most of my research time wading through results listings”

It’s clear that whilst recent Internet advances have revolutionised the availability, speed and volume of information, finding quality research remains challenging. Other themes have also emerged from wider conversations I’ve had over the last few years:

Quality
- How can I trust what you are telling me?
- What qualifies you to forecast this market?
- How close are you to these markets?
- Can’t I get this for free?

Functionality
- Why can’t I get everything I need in one place?
- How often is this research updated?

Interaction
- Who is your analyst on this?
- How can I reach them?

We’ve spent the last two years listening to our customers and developing services that address these issues. Our online Intelligence Centre provides a customised, up-to-the-minute view into all our research including analysis, market data, forecasts and conference papers. A leap forward in our offering, Intelligence Centre is a better way to research your market.

Mike Woolfrey
MD Industry Research
Informa Telecoms & Media
telecoms.enquiries@informa.com